rgest leisure venues. The venue comprises 17 ten pin bowling lanes, London's only indoor ice rink, arcade and the popular MEATliquor restaurant.
Like most leisure venues, Queens Skate Dine Bowl is always looking to drive revenue from new customers and also to increase loyalty and value from their regular visitors. With a wealth of visitor data from various sources available to them, it made sense to maximise the potential of this data to accelerate their targeted marketing.
Seehoo™provides Queens with the ability to see their customer behavioural data in real-time, such as who is visiting their outlets, how often and how in how big a group. It allows them to see who is attending various events and experiences and who is taking up their offers and loyalty rewards. The data provides a single customer viewpoint to both the reservations and marketing teams to support bookings and automate marketing processes within their business development activities.
Personalised email vouchers
Seehoo™ creates personalised emails and vouchers to offer regular customers a range of loyalty benefits to increase spend and word of mouth marketing. It can also be used to identify people who have not booked/visited for some while and incentivise them to return. Each voucher is unique and can only be redeemed once, which not only allows for tracking the success of the campaign but it also provides security against misuse.
Integration and channel analysis
Seehoo™ integrates with booking system, Design My Night and extracts data from there as well as from Google Analytics. These are combined to provide comprehensive reporting of all channels (search, paid advertising, referring partners etc) as well as product performance (bowling, skating, curling, dining etc)
The introduction of Seehoo™ at Queens has been a great success. It has allowed their marketing department much greater visibility of who is visiting their venue, what activities they book as well as allowing them to send them personalised offers to drive loyalty and increase bookings.
Since implementation they have experience improved figures in all areas and taking a typical month as an example they have seen engagement rise by 19%, total customers by 6%, transactions by 36% and total revenue by nearly 50%